The Media Language on here instantly tells us that this page is based on rock. Firstly, this is because of all the images, which all have connotations of rock (I will explain about this in more detail later). Secondly, we know it's based on rock because it say's, 'kerrang week of rock' in the top right hand corner.
The institution of Kerrang is that it is a commercial music magazine, which makes it's money out of advertising. This page, I acknowledge, doesn't have any advertising on it, but other pages will. Kerrang also has a radio station and even a TV music channel so it's a pretty big institution.
The Audience for this particular page is of course rock lovers; people who like that genre of music.It will be predominantly males, as you don't get many female rockers. But also, you can tell that this is for males because it's only used images of males on it.
The main image has many connotations with rock, and he has being represented as a rock artist. The picture has being taken from a low angle, which introduces superiority to the images meaning. These are just a very few of the conscious decisions that the photographer makes when taking the image.
The ideology behind these two pages is to promote rock music.
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