Analysis 3- MOJO

The audience for this magazine is prodominantly males, who like rock music. It is people that find rock music interesting and want to know all the latest about it. You can easily tell that this is a rock magazine by looking at the main image and title, which is clearly a rock band.

The institution for this magazine is Mojo, which is the sister magazine of Q. Q radio is aimed at people who read mojo and people who read q. It's a mix of both!
Again, like most music magazine's, it's commercial which means it gets it's money from advertising revenue. This is instantly recognizable because of the barcode.

The ideology of this magazine is to tell the readers about rock music, and the whole sort of 'rock and roll' genre.

The language for the front cover  has a lot of rock related words and obviously the names of rock bands and stars. You've also got the phrase "they rock out, they have fun" which furthens the whole rock and roll idea.

Finally, this magazine represents rock music in a positive way. Specifically on the front cover, Led Zeppelin are represented as confident musicians serious about music. Also the fact that they are looking down at you  makes it seem slightly intimidating on the audience, and makes them seem much higher class and very successful.