Analysis 1 - NME

On the Cover, the language is pretty straight forward, as it would be on a front cover. You have a heading and then a sub heading. The language is also quite positive, and makes out indie music in particular to be a good thing. It also uses the names of artists on the front, as these are the main features which will attract the audience in.

The ideology is that it needs to inform people about the latest bands. Just by looking at this front cover, you can see the names of numerous artists, which are what will attract the readers in. However, the NME is quite different to most magazines. The NME is a "indie" style magazine looking for the next big thing. In other words, it considers itself serious about music. Although it features well known and established artists, it also features 'new' artists who aren't very popular, don't have chart topping hits and are not considered commercially successful.

The Institution is NME, which makes the magazine. This particular magazine, like many others of it's type, is commercial. This means that it will make a lot of its money from advertising revenue. The more adverts which are in the magazine, the cheaper it will be for the buyer

The audience for this magazine is people that genuinenly love music. However, the NME is specifically aimed at people who like artists that are not exactly in the spotlight yet. The specific target audience for this magazine is men aged 15 -24. In addition, 80% of these readers believe that music is an important part of their lifes. These statistics show that the NME know their target audience inside out, and so they can produce a magazine relevant to their target audience.

Finally, the magazine represents music, specifically indie music. The bands and artists that the NME often features are not very well known, and the NME represents these artists in a positive way, claiming that they could well be the next 'big' thing.