Firstly, the language for this magazine is positive about music. Like all magazines, it has a main heading and a main image as well as a number of other subheadings and images which communicate to the audience that this is a music magazine intended for people who like music.
The Institution is Q, which also has a website, as well as a radio station. Therefore, it's already a pretty wide institution. You can instantly recognise that this is a commercial magazine because of the fact that it has a barcode. The barcode tells us that people pay for this magazine and so it is sold in shops. Therefore, the institution is there to make a profit. It also makes a profit from advertising revenue in the magazine.
The ideology behind this magazine front cover is to tell the you about the latest music, providing extensive reviews on the latest albums and singles. It also has interviews with the latest music based 'celebs'. The magazine is going to make out music to be a good thing as it is aimed at music fans, however, as a magazine, it has the right to to make any criticism's it wishes to make.
The Audience for this magazine is people who like to be very up to date with the latest music, as well as all the latest gossip that comes with it. People who buy the magazine will also be very likely to listen to the radio station that the institution provides too. Because this magazine has Madonna on the front, it would suggested that the magazine is aimed at women, as very little men actually listen to Madonna's music. Therefore, the artist(s) on the front are very important as they suggest who should read the magazine.
Finally, the magazine represents music in a positive way. Specifically on this front cover, Madonna is represented to look all glamorous, and at the same time, very focussed and confident, which could be associated with her latest single. If she was dressed in bright clothes, jumping on a trampoline or something, you'd get a completely different idea about her. Also, she stands out more because she's the main image and she has been placed over the logo
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