Analysis 2 - Double Page Spread (MOJO)

This is an another example of a double page spread of a music magazine, this time, MOJO. Again, it follows the same conventions what other magazines I have looked at do.


In terms of Media language, it has a main image of "the Go-Betweens", which takes up most of the left hand page. Additionally, you have the title, which is the name of the artist in this case. However, there is one distinct difference between this one and the last Kerrang Magazine which I analyzed. This one has much more to read than the Kerrang double page. However, a good magazine should have pages which are mainly pictures, and then pages which have long articles. A good mix of the two.         


The Institution is a commercial institution, MOJO, which also has a radio station and a website. Therefore, the expectation would be high of the audience for some good material in the magazine, as MOJO is an established institution. It would rely heavily, however, on commercial revenue.    


The ideology behind this page is to promote the band, "the go-betweens". Therefore, it has a large picture of them, a bold title that stands out; the idea been that the audience will instantly recognize it as that particular group.


The Audience for this page would be people that like the go-betweens, or who have perhaps heard about it. However, it could also be people who haven't heard about them so it has to appeal to newcomers, with the text broken down and images scattered around. In other words, it has a good graphological style.