Useful terminology - LIIAR

LIIAR covers the key concepts of media, and is useful for analyzing and creating media products. It is particularly useful when planning out initial ideas.

Language - particular terminology used in the Media product
                  - how should it be written

Ideology - ideas behind a media product
                - attitudes, beliefs and values within a Media product.
                - assumptions about what the viewer thinks or feels

Institution - who controls the production process?
                 - how does this effect the final product?

Audience - who is the media product aimed at?
                  - what do you need to do to meet the requirements of that audience?

Representation - who does it represent?
                          - which groups, individuals, issues appear in it?
                          - how are these portrayed?